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How to Be a Great Renter in the Fashion Rental Space

The fashion rental space is revolutionising how we approach our wardrobes, offering a sustainable and cost-effective way to enjoy a variety of styles. While much focus is placed on the responsibilities of lenders, it's equally important for renters to uphold their end of the bargain. Renting clothes involves wearing and caring for items that others have purchased and treasured, sometimes with significant sentimental value. Here's a comprehensive guide on how to be a great renter, ensuring a positive experience for both you and the lenders.

Illustration of fashion items and icons on a pink background representing best practices for renting clothes, including a checklist, calendar, heart, and clean garment symbol.
Being a good renter is just as important as being a good lender.

Respect the Pieces You Rent

The foundation of being a great renter is treating rented garments with the utmost respect and care. These items are often more than just clothes; they can be cherished possessions with personal significance to the lender.


  1. Handle with Care: Treat the rented items as if they were your own prized possessions. Avoid activities that could easily damage the clothes, such as cooking, exercising, or attending events where they might get soiled. For example, if you rent a delicate silk dress, be mindful of avoiding places where it might get snagged or stained.

  2. Follow Care Instructions: Pay close attention to any care instructions provided by the lender. Whether it’s dry clean only or hand wash, adhering to these guidelines will help maintain the quality of the garment. If you're unsure about any aspect of garment care, don't hesitate to ask the lender for clarification.

  3. Prompt Cleaning: If you accidentally stain or soil the item, address the issue immediately by letting the lender know. Avoid trying to clean it yourself as there is always the possibility that this could cause further damage.



Clear and Honest Communication

Good communication can prevent misunderstandings and ensure a smooth rental experience. It fosters trust and helps both parties feel confident and secure in the transaction.


  1. Be Responsive: If the lender reaches out with questions or instructions, respond promptly. Clear communication can help address any concerns or special instructions regarding the garment. This responsiveness shows respect for the lender's time and investment.

  2. Provide Detailed Feedback: When listing your items, include comprehensive details about the garment, including measurements, fabric type, care instructions, and any special significance it may hold. This transparency helps renters make informed decisions.

  3. Address Issues Head-On: If a garment gets damaged or lost during the rental period, communicate with the lender immediately as well as the platform used to rent the piece. Discuss the situation calmly and work towards a resolution, whether it involves repairs, replacements, or compensation.

  4. Respect the Lender's Time: If you need to extend your rental period or if you anticipate any delays, communicate this to the lender as soon as possible. Keeping them informed helps build trust and goodwill. For example, if you realise you'll need an extra day to return the item, let the lender know immediately to see if an extension is possible.

  5. Enquire About Fit and Sizing: Before finalising your rental, ask the lender about the fit and sizing of the garment. This can help prevent any disappointment or issues when the item arrives. For example, if you are unsure about the fit of a particular designer's clothing, ask for specific measurements or any fit advice the lender can provide.


Timely and Thoughtful Returns

Returning items on time and in the condition you received them is crucial for maintaining good relationships with lenders and ensuring a positive rental experience for future users.


  1. Adhere to Deadlines: Return the items on or before the agreed return date. Late returns can inconvenience lenders and subsequent renters. If you know you will be unable to return the item on time, communicate with the lender (and rental platform), as soon as possible to arrange an extension if feasible.

  2. Careful Packaging: When returning items, package them carefully to prevent damage during transit. Follow any specific packaging instructions provided by the lender. Using sturdy boxes and protective materials can help ensure that the item arrives back safely.

  3. Inspect Before Returning: Before sending the item back, inspect it for any damage or stains. If you notice any issues, inform the lender (and rental platform), and discuss how to proceed. Taking photos of the item before you send it can also help document its condition.

  4. Follow Return Instructions: Adhere to the return method preferred by the lender. If they provide a prepaid shipping label, use it. If specific couriers are recommended, follow their guidance to ensure a smooth return process.

  5. Include a Thank You Note: Including a thank you note can add a personal touch and show appreciation for the opportunity to wear the lender's garment. This small gesture can go a long way in building positive relationships.


Positive Feedback & Reviews

Leaving positive feedback and reviews is a simple yet powerful way to support the fashion rental community. It helps lenders and other renters make informed choices and builds a supportive and trustworthy community.


  1. Acknowledge Good Experiences: If the item was as described and the rental process went smoothly, leave a positive review. Highlight specific aspects like the garment’s condition, communication, and overall experience. For example, you could mention how clean and well-maintained the item was, or how responsive and helpful the lender was.

  2. Constructive Feedback: If there were issues during the rental period, provide constructive feedback in a polite and helpful manner. This helps lenders improve their practices and ensures better experiences for future renters. Instead of simply pointing out problems, suggest ways the lender could enhance the experience.

  3. Share Your Experience: Sharing your rental experience on social media or within your community can help promote the fashion rental concept and encourage others to participate. Your positive story can inspire others to consider renting rather than buying new items.

  4. Detailed Reviews: Provide detailed reviews that go beyond a simple rating. Discuss the fit, feel, and any special occasions where you wore the garment. This detailed feedback can be invaluable to future renters looking for similar experiences. Include pictures of you in the garment, if you are comfortable doing so.

  5. Encourage Friends to Rent: If you had a great experience, encourage your friends and family to try renting as well. Word-of-mouth recommendations are powerful and can help expand the fashion rental community.


What Not to Do as a Renter

Avoiding certain behaviours is as important as knowing the best practices to follow. Negative actions can harm your reputation and discourage lenders from renting to you again.


  1. Neglecting Communication: Ignoring messages from the lender or delaying responses can lead to frustration and misunderstandings. Always strive to be prompt and clear in your communication. This shows respect for the lender and helps maintain a positive relationship.

  2. Returning Damaged or Dirty Items: Sending back items that are not in the condition you received them reflects poorly on you as a renter. Always ensure that the garments are clean and free of damage before returning them. If an accident occurs, be honest and upfront about it.

  3. Disregarding Return Protocols: Failing to adhere to agreed-upon return timelines or packaging guidelines can result in damaged items and disgruntled lenders. Always follow the proper procedures for returning items. This includes using the correct shipping methods and returning the item by the specified date.

  4. Overlooking Fit and Sizing: Not taking the time to understand the fit and sizing of a garment can lead to disappointment and unnecessary returns. Make sure to ask for detailed measurements and fit information before renting.

  5. Neglecting Insurance Options: Some rental platforms offer insurance options to cover potential damages. Neglecting to opt for these can leave you liable for costly repairs or replacements. Consider these options carefully to protect both yourself and the lender.


Enhancing the Rental Experience

While customer service is often associated with lenders, renters also have a significant role in ensuring a positive rental experience. By maintaining high standards and being considerate of the lender's needs, you can contribute to a more enjoyable and seamless fashion rental process.


  1. Be Accommodating: If a lender has specific requests or instructions, try to accommodate them when possible. Flexibility can enhance their experience and build loyalty. For example, if a lender asks for feedback on the fit of the item, provide detailed and helpful responses.

  2. Provide Feedback: Let the lender know if their care instructions were helpful or if there was anything they could improve. This can help them refine their process and ensure better experiences for future renters.

  3. Show Appreciation: As I’ve already said, a simple thank you note or a message of appreciation can go a long way in building positive relationships with your lenders. It shows that you value their service and care about their garments.

  4. Plan Ahead: Make sure to plan your rental in advance, especially for special occasions. This allows ample time for delivery and any potential issues to be resolved before your event.

  5. Understand the Platform Policies: Each rental platform has its own set of rules and guidelines. Familiarise yourself with these policies to ensure you’re compliant and understand your rights and responsibilities as a renter.

  6. Stay Organised: Keep track of your rental period, return dates, and any special instructions. Setting reminders can help you stay on top of your rental obligations and avoid any last-minute issues.


Being a great renter in the fashion rental space involves more than just wearing and returning clothes. It requires proactive care, clear communication, and a commitment to providing a positive experience for lenders. By following these tips and avoiding common pitfalls, you can ensure that the garments you rent are well-looked after and that your interactions with lenders are pleasant and hassle-free. Remember, a happy lender is more likely to trust you with their cherished items again, helping you enjoy a diverse and stylish wardrobe while contributing to the sustainable fashion movement.


Fashion rentals not only offer a sustainable alternative to fast fashion but also provide an opportunity to experiment with styles without the long-term commitment. By being a responsible and considerate renter, you play a crucial role in maintaining the integrity and success of this innovative fashion model. So next time you rent a piece of clothing, think of it as borrowing a treasured item from a friend—handle it with care, respect the terms, and communicate openly. Your efforts will not only ensure a positive experience for yourself but also contribute to a thriving and trustworthy fashion rental community.

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